A Low-Cost Method of Estimating Outreach-based Changes in Recommended Practices.

Amy E. Brown


University Extension educators want to change behavior, not simply improve learning or change attitudes. Thus, it is increasingly important to demonstrate impacts rather than outputs. However, methods to survey changes in adoption of recommended practices typically are expensive, time consuming and have low response rates. This article presents a low-cost survey method used in Maryland that provides a rich source of audience-determined data that can be used for impact reporting, to generate ideas for research and to provide feedback to enhance educational outreach. The method is particularly useful for audiences such as pesticide applicators that attend periodic recertification classes.

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Journal of Pesticide Safety Education by American Association of Pesticide Safety Educators is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.


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