Developing Fact Sheets for Diverse Audiences

David L Stone, Kaci J Buhl, Jennifer Gervais, Bryan Luukinen


The National Pesticide Information Center (NPIC) specializes in providing risk communication about pesticides through a call center and through online fact sheets. Here, we discuss our process for developing fact sheets for pesticide active ingredients based on our experience in responding to questions and concerns from across the United States. Issues are presented that include: 1) addressing the scope, design and review of informational materials; 2) targeting content for general and technical audiences; and 3) branding NPIC as a recognizable source of objective pesticide information.

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